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Craidl Bloom Stories: Care giving Is Work Culture

A national narrative initiative that elevates caregiver stories, challenges biased assumptions, and normalizes care giving as a strength in leadership and work.

Care giving is often framed at work as a disruption rather than a shared reality. Craidl Bloom Stories reshapes workplace narratives by elevating authentic caregiver stories, challenging biased attitudes, and expanding how leadership and contribution are defined. Through storytelling, employer engagement, and public-facing campaigns, the project increases awareness, reduces stigma, and supports cultural change so women caregivers can thrive without career penalty.

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Primary Barrier
Caregiving Responsibilities
Location
South Carolina
Solution Region
Nation-wide
Community Type
Urban
Annual Operating Budget
Less than $1 Million