Creating the Motherhood Advantage

Despite the emphasis on the importance of mothers, Utah consistently ranks poorly on indicators of the motherhood penalty. The Women's Leadership Institute will launch a high-visibility social awareness campaign reframing Utah's pro-family values as a competitive workplace advantage. By leveraging behavioral nudges and data-driven narratives, the campaign will dismantle systemic bias and reframe women's participation in the workplace and economy. This initiative transforms cultural ideals into economic action, achieving financial security for families across Utah.