Everyone's Business: Reimagining Caregiver Support as a Collective Win

Caregiving responsibilities are a persistent barrier to women's participation in the workforce, reinforced by harmful and outdated narratives. Our solution will rewrite the story of caregiving among those with the power to create better workplaces: employers. Through a dynamic digital platform and narrative-change campaign combining rigorous evidence, real stories, and practical tools, we will engage a network of 11,000+ employers to reframe caregiving as a smart, collective investment - and create workplaces where caregivers can thrive.