Golden State Opportunity
Flipping the Script for Women Working Low-Wage Jobs
This project will replace policy-first messaging with a narrative-first approach that reframes low-wage women's work, building durable support for better jobs and advancement.
Women in low-wage jobs are underpaid, overworked, and blamed - trapped in narratives that normalize instability and stall advancement. Too often, efforts to help working families begin with policy goals and fail to change hearts and minds. This project takes a narrative-first approach, using rigorous research and testing to replace stigmatizing stories with strengths-based narratives that elevate women's value and reshape expectations. Results will support job quality, early advancement, and caregiving-compatible work - benefiting women, employers, and communities.
Primary Barrier
Narrow Narratives
Location
California
Solution Region
Pacific
Community Type
Urban
