Gaslighting for Good: Viral Campaigns to Transform Toxic Workplace Culture

Recent history has revealed the power of emerging media forms to rapidly change beliefs and behavior and have immediate impact. (Think MAGA, bots, and trolls.) Through a series of viral multimedia campaigns that leverage powerful new technologies, we will bombard social platforms with entertaining/satirical/inspiring/memorable narratives that build awareness and empathy, change beliefs, and challenge assumptions and stereotypes to foster rapid policy and culture change in inflexible, biased, and toxic tech, academic, and government workplaces.