Invisible to Indispensable: Transforming How America Values School Food Professionals

Across America, 93% of school food workers are women, most of whom work in part-time, low-wage jobs in a sector that's essential to the well-being of nearly 30 million children. Our project challenges limiting beliefs about these workers through national messaging targeting parents and change makers, leveraging insights from a successful public perception change campaign in California. It also scales a pioneering workforce development pipeline for school food professionals that builds confidence, skills, and leadership.