Pathfinders: A Coalition Model for Women's AI Adoption at Work

As AI reshapes how work is evaluated and rewarded, women's lower adoption risks turn early career gaps into long-term disadvantage. Existing approaches emphasize tools but overlook norms that affect who experiments without reproach and who internalizes societal concerns. Pathfinders tackles this by changing the conditions of adoption, making AI aspirational and empowering. Through an 85+ organization coalition, it reaches 20,000 women directly and 85,000 more through role modeling and supportive, scenario-based training.