Jobs for the Future
Reframing Apprenticeship: Unlocking Quality Career Pathways for Young Women
JFF's bold narrative change campaign will reimagine how young women see and understand apprenticeship as a modern and powerful pathway toward quality jobs.
Limited awareness, stigma around alternatives to four-year degrees, and outdated images of apprenticeships as male, trades-only, and out of reach, keep too many young women from pursuing these pathways to quality jobs with strong wages, mobility, and economic security. JFF will reframe apprenticeship as a modern, accessible, and powerful route for young women and the employers who need their skills - starting in key markets and scaling nationally to spark lasting narrative change.
Primary Barrier
Narrow Narratives
Location
Massachusetts
Solution Region
Nation-wide
Community Type
Urban
Annual Operating Budget
$50.1 to 100 Million
