Moms First, Inc.
Rewriting Motherhood: A Moms First Narrative Project
A campaign rewriting the story of American motherhood - from private struggle to collective responsibility - through media, storytelling, and mobilization that changes public opinion, workplaces, and policy.
For generations, motherhood has been framed as a personal choice, not a public priority - fueling burnout, stigma, division among women, and a zero-sum dynamic between women and men that stalls progress. Moms First is changing that narrative. Through viral media, data-driven storytelling, and partnerships across culture, business, and policy, we're reframing motherhood as a collective responsibility worthy of respect and real investment like paid leave and child care. Our goal: shift culture to power lasting change.
Primary Barrier
Narrow Narratives
Location
New York
Solution Region
Nation-wide
Community Type
Urban
Annual Operating Budget
$1.0 to 5 Million
