Geena Davis Institute on Gender in Media

Shifting Leadership Narratives at Scale in Film & Television

A program to empower entertainment studios and future industry leaders to eliminate bias in leadership on screen, through a research-backed, proven framework.

Leadership on screen shapes leadership in real life. But media too often presents leadership as male-dominated or in ways that undercut women's authority and credibility. Our project expands Spellcheck for Bias - the Institute's script tool that identifies biased portrayals - into a Women in Leadership program. A tiered model combines automated screening with expert guidance, integrated into studio workflows, talent programs, and film schools, to shift audiences' exposure to credible portrayals of women leaders on screen, at scale.

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Primary Barrier
Biased Attitudes
Location
California
Solution Region
Nation-wide
Community Type
Urban
Annual Operating Budget
$1.0 to 5 Million