MDC Inc.
The Invisible Infrastructure: Reimagining Care as an Essential Economic Foundation
This initiative uses localized narratives and unexpected messengers to frame caregiving as essential economic infrastructure, shifting workplace policies to ensure all Southern women can thrive.
Rigid workplace cultures and challenges in professional caregiving harm Southern women's workforce opportunities. This project uses a narrative campaign featuring local women as unexpected messengers to redefine care as essential infrastructure. By moving care from a private burden to a Main Street priority, the initiative accelerates coalition-driven policy change, inspiring employers to adopt flexible, inclusive policies. These shifts improve worker retention, strengthen local economies, and ensure that caregiving responsibilities no longer stall women's economic mobility.
Primary Barrier
Caregiving Responsibilities
Location
North Carolina
Solution Region
South Atlantic
