Transforming Pop Culture Narratives on Women Caregivers & Work

Caring Across Generations will create a long-overdue shift in cultural mindsets and momentum for change for women caregivers in the workplace through a popular culture storytelling strategy to: reach 10 million people through 10 film and TV projects; directly engage with women caregivers in media company Employee Resource Groups, and seed narratives that normalize and dignify working while caregiving across entertainment to create new cultural momentum toward the material change of creating flexible, care-friendly workplaces.