9to5, National Association of Working Women
WORK. FORCE. CHANGE Building Worker Power to Redefine Workplace Norms
A narrative campaign centering women's lived experiences to build worker power, challenge individual blame narratives, and advance new policies for equitable and care-centered workplaces.
Working women sustain the economy, yet racist and sexist systems continue to devalue their labor, excusing inequality through individual responsibility narratives. This campaign disrupts those narratives through storytelling, building collective power, and reshaping how people think about work. Through 9to5's legacy of grassroots organizing and cultural change, this campaign will use art and storytelling to uplift working women's voices, build worker power, educate the public, normalize workplace flexibility, and affirm the value of all labor.
Primary Barrier
Narrow Narratives
Location
Wisconsin
Solution Region
Nation-wide
Community Type
Urban
